In modern stadiums in England as well as in Europe, the stadium is not just a sports venue. The stadium can also be located in the center of the city, providing a stadium restaurant, an official knick-knacks shop, a stadium tour, a team museum, and a stage for concerts, festivals and even other sporting events.
In the standards set forth by FIFA through "Football Stadiums: Technical recommendations and requirements", there are certain standards for every stage development or lease for use in a soccer game. FIFA clearly suggested the stage to be able to hold other sporting events as well as entertainment events. Recommendations from FIFA include stadiums for other purposes related to the stage owner (eg teams) and the surrounding environment (eg for parking or rent for other events). In the document is clearly written: "Football can be used for entertainment events such as concerts, festivals, theater acts, and other events." In the execution, the use of stadiums for events other than sporting events can indeed increase the financial benefits for stage owners. This cost can also be spent partly on the cost of maintenance. In addition to money issues, the functioning of the stage for other events can be an important part in the stage's contribution to the community and the environment. This is why stages are often interest outside sports events.